Depending on your perspective, this move might be seen as an admirable example of not resting on your laurels, or a demonstration of epic cockiness:
Space Exploration Technologies has proposed to NASA a robotic cargo lunar lander service that would be priced at $80 million per mission.
SpaceX proposed the lander at a meeting with the US space agency because it is a member of Odyssey Space Research’s team for NASA’s Altair project office lander evaluation study that began in March. The SpaceX lander would deliver 1,000kg (2,200lb) to the Moon’s surface in support of NASA’s Altair missions. The unmanned Altair cargo version could deliver 14,000kg to the Moon.
The SpaceX lander is [sic] launched by the company’s heavy version of its Falcon 9 rocket. The standard version will make its maiden flight in 2009 with a first stage powered by nine Merlin 1C engines. The heavy version would use 27 engines with two Falcon 9 first stages as strap-on boosters.
Grooming contrived business opportunities for itself, SpaceX also proposed that NASA sponsor a $500M lunar lander competition.